Client: Festival Battle of Carnivals
A festival with the winners of the main festivals in Colombia: Barranquilla Carnival, Blancos y Negros, Feria de Cali, etc.
+4000
organic brand
promoters
+20K
views of more than
15 sec. in Youtube
+1,5 MM
impressions on Facebook,
YouTube and Instagram
+4000
visits to the web
in a month
BEHIND
THE SCENES
In partnership with Feeling People agency, we enjoyed so much this cultural project. We used digital media to communicate something as traditional as Colombian parties.
Through Facebook and Instagram we made the event known to more than 500 thousand people and YouTube to generate brand recall with remarketing techniques. However, the content was the key: 100% autochthonous. This helped expand our reach to radio, national television, the press and even celebrities.
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