Our challenge was based on massifying the product of Bogotá's coolest burger through social media marketing. It has been a piece of cake, literally!
visits to Instagram profile
in a month
de engagement rate promedio en Facebook
people reached during
the first month
We were convinced that the burger was the best we had tasted, but the brand lacked a touch of personality for everyone to try it.
That is why we reformulate communication, to become a more irreverent, cool and fun brand. We understood that the properties of the product could have a double meaning and that we all stop behaving normally when we are hungry: that is exactly what we take to the content. Voilà! More than 12 thousand hamburgers sold in the first month with #BurgerMasterCo.
Complete this data and let's digital marketing that makes you fall in love.