Client: Alberto Merani Institute
Uniting an entire country in an embrace of reconciliation and forgiveness through a massive digital convocation.
#Reconciliémonos
+20
artists and celebrities
supported the campaign
+5000
schools and universities
joined the campaign
+1,6 MM
of impressions on the internet
with own channels
+7000
visits to the
landing page
BEHIND
THE SCENES
First we gave the campaign a concept through its colors and symbols, in particular an origami crane. It is said that when there are thousands of cranes a precious desire is fulfilled.
Then we built a digital ecosystem that gave a lot of visibility to the campaign through the Owned, Paid and Earned media. That is why we link the campaign to different media such as Semana, RCN Radio, BLU Radio, Señal Colombia, among others. We also extend our reach through celebrities, journalists, artists, organizations, educational institutions and companies.
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