What university student does not want to graduate quickly without suffering with the English certificate? That was our starting point, the problem of our Buyer Person.

Then, we identify the words most used by university students to solve this problem and plan advertising campaigns on Facebook and Google Ads. It had not been 3 months when we already achieved a record of sales in the 18 years of the company, to the point that English Tools had to change headquarters. Unquestionable success story! ;)